Making Every Contact Count (MECC) is the behaviour change intervention sweeping the nation. Well, maybe not the nation, but definitely in Local Authorities and Public Health departments. Could it be
We all need a little inspiration along our journeys so I am delighted to share with you some wise words from the global thought leader in social marketing Professor Jeff
5 easy steps to creating your persona with free template to use on your projects.
Online focus groups can be a simple, fast and affordable way to get that killer insight you need. As it is not unusual for market research plans to be short
Welcome change-makers and communicators to a concise overview of The Theory of Planned Behaviour and how it is applied in marketing. You can use this behaviour change tool to understand
Hi change-makers and communicators as promised here is COM-B explained in less than two minutes. COM-B is a young theory. Created in 2011 by Susan Michie, Professor of Health Psychology
Personas. Pull up a chair for the voice of your audience.