Marketing to connect, grow and inspire change

The Change-maker blog

Our passion is in applying marketing to achieve positive change. We all know that awareness on it’s own does not achieve change. To make an impact we need to use a combination of approaches. But keeping up to-date is a real challenge.

It’s a fast paced digital world out there and digital marketing has exploded. Never before have there been so many opportunities but on the other hand never before has it moved so fast.

Similarly there is also the latest evidence in behavioural science and social marketing to consider too.

The Change-maker blog’s mission is to connect the latest in

digital marketing, with the

latest in behaviour science and

not forgetting the latest in social marketing

in one place,

in easy digestible bites designed for busy people.


Above all though, it’s purpose is to keep you inspired and motivated to keep making a difference in our world.

If you deliver marketing to achieve change then this blog is for you. Read it here. 

Inspired Marketing. We don’t just talk about it. We deliver it too.

We work with communicators and change-makers and equip them with the insight they need to transform their marketing and achieve their goals.

We are different to other marketing agencies because we take a social marketing approach based on behaviour change theories. In other words, we use the latest science understanding the psychology of change to deliver your work. To achieve change we need to understand the whole person. That’s why the insight we develop with you can have such a powerful impact on your planning.

Our digital world offers unique opportunities to understand audiences and develop effective insight-led strategies that inspire change. Our most popular tools include:

We stay with you on your journey for as long as you need us

When you know your audience, you have a persona and a clear actionable proposition that is developed around shared values then you are ready to get going. We will get results for you:

  • brand development.
  • segmentation and positioning
  • campaign development
  • service development
  • online strategies
  • content strategy development
  • implement digital and social campaigns
  • set evaluation so you know you have achieved your goals.

Who we work with.

We love working with organisations wanting to make a positive change. You maybe looking at organisational cultural change, corporate social responsibility, or a consumer facing behaviour change such as moving more or eating well. Whatever your passion is, get in touch and tell us your story. We would love to work with you to achieve your goals.

Whatever your passion is get in touch and tell us your story. We would love to work with you to achieve your goals.

What our clients say about us

“I can attest to Ruth’s skill in all dimensions of social based on ten years delivery for my public health team in both the NHS and Local Authority.” Professor Virginia Pearson, Chair South West Social Marketing Network, Chief Officer for Communities, Public Health, Environment and Prosperity, Director of Public Health for Devon, Cornwall and the Isles of Scilly, Honorary Clinical Professor, University of Exeter College of Medicine and Health

“I would highly recommend Social Insight for the quality of their work. The online focus groups using behavioural analysis captured highly effective insights to plan our marketing.”
Nicola Bonas, Deputy Head of Communications, NHS Devon CCG